December is the single biggest gifting window of the year. A little planning turns it into a meaningful revenue spike, here are ideas that work for hospitality.
Lead with experiences
Festive experiences sell themselves as gifts: a winter afternoon tea, a spa day, a tasting menu for two. Package them clearly and photograph them well.
Run a timed offer
A short "£100 of credit for £90" sale around Black Friday and the first December weekend creates urgency and lifts average order value. Set a start and end date so it switches itself off.
Make it effortless to buy
Most gift buying happens on a phone, often last-minute. A fast, mobile-friendly shop with instant delivery (and the option to schedule the gift for Christmas morning) captures sales right up to the wire.
Promote where your guests already are
- Add a prominent "Gift Vouchers" button to your homepage and emails.
- Email past guests a gentle reminder a week or two before key dates.
- Mention vouchers at reception and on receipts.
GiftDesk's seasonal mode adds festive touches to your shop with one toggle, without changing your brand colours.