The best hotel gift voucher platforms in the UK
The short answer: pick by how you want to work. If you want your own branded shop live today at a transparent flat 5%, that's GiftDesk. If you want printed vouchers handled for you, or an enterprise rollout for a group, the incumbents below are built for that. Here's a fair, plain comparison.
| Platform | Model | Pricing | Time to live | Best for |
|---|---|---|---|---|
| GiftDesk | Self-serve, digital-only, your own branded shop | Flat 5% per sale, no monthly fee | Same day | Independent hotels, restaurants and spas |
| GiftPro | Managed platform, digital plus optional physical fulfilment | Commission agreed per business (quote) | After onboarding | Venues wanting printed vouchers handled for them |
| WeAreGifted (Journey) | Partner-led platform for groups and premium properties | Agreed as a partner (not published) | After partnership setup | Hotel groups and premium estates |
| Journey | Broad hospitality commerce suite (upsells, e-commerce, vouchers) | Enterprise (not published) | Implementation | Groups wanting a full commerce platform |
| Gift Voucher Brilliance | Commission packages, digital and physical fulfilment | Packages agreed by enquiry, billed monthly | After onboarding | Venues wanting packages and physical options |
| HotelGift | Consumer marketplace of hotel gift cards | Marketplace margins | Listing | Reach across many-hotel gift shoppers, not your own brand |
Incumbent pricing is quote-based and not published; we describe the model rather than quote figures. Verify current terms with each provider.
How to choose
- Want to start today, yourself? Choose a self-serve, digital-first platform.
- Need printed, posted vouchers? Choose a provider with a fulfilment service.
- Running a group or estate? An enterprise, account-managed platform will fit better.
- Care about transparent pricing? Prefer a published rate over a quote.
Common questions
What is the best hotel gift voucher platform in the UK?
It depends on what you need. For independents who want their own branded shop live the same day at a transparent flat 5%, GiftDesk is the simplest option. For a managed service with printed vouchers, GiftPro or Gift Voucher Brilliance fit. For large groups, Journey and WeAreGifted are built for scale.
How much do gift voucher platforms charge?
Most charge a commission per sale. The incumbents quote this per business rather than publishing it. GiftDesk publishes a flat 5% per sale with no monthly fee.
How quickly can I start selling gift vouchers?
With a self-serve platform like GiftDesk you can be live the same day. Managed and enterprise platforms involve onboarding or a sales process first.